Hello Awesome First-Mover. Nice to meet you.
Are you ready to leave your Smartphone
in a cool and stylish way
without missing out?
Introducing The Focus Box
Simple on the outside, focused on the inside.
Want to know when
The Focus Box is here?
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Contact Us
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Here is how The Focus Box
kicks ass:
✓ Do you scroll for no reason?
Don't worry, nothing is wrong with you. Digital content is designed to grab your attention. Place your phone in The Focus Box and feel the calmness of knowing that you are in control.
✓ Worrying about important notifications?
Don't worry, The Focus Box will light up when you receive notifications.
✓ Tired of looking after a smartphone charger?
Don't worry, The Focus Box has a wireless charger build in.
Idea
Time is sacred and no unimportant disturbance is allowed. But in our modern society, we can't help but feel connected to our phone and the fear of missing out on important notifications. With The Focus Box, you have the control of determining which notifications are important to you.
Function
Before placing your smartphone in The Focus Box, you choose your light-up-notifications and the color of the light. Light-up-notifications are your personally chosen notifications that will light up the box. The box also wirelessly charges your phone.
Craftmanship
Say hello to the newest mandatory piece of home interior.
Beautifully designed by Scandinavian Woodworkers. The Focus Box
naturally fits into the style of your home. Entended to be timeless, The Focus Box never goes out of style.
Our Goal
Time is our most valuable currency.
Our goal is to bring back time and make you focus on what is important to you. With The Focus Box, you will never miss out. Sit down, relax and sometimes glance at The Focus Box.
Crowdfunding
We dream big.
And we need help supporting our dream by placing the Focus Box in every home that embraces family time and undisturbed togetherness.
Therefore you can support us on the crowdfunding platform Kickstarter and be the first to get The Focus Box.
And by helping us build our dream, you also get the chance to buy the box at an early bird pricing.
Creation
Prototype
We have built the first prototype of The Focus Box and tested the esthetics and placements. Our technical demands have been approved, both hardware and software. And it is ready to go into production after the crowdfunding campaign.
Co-Creation
Because The Focus Box is family-focused, we will be reaching out to our followers to gain an even better insight into design, purpose, functionality, and focus. We will be doing surveys, focus groups, and more to end up with an even better product before launching on Kickstarter.
Crowdfunding Launch
Holding our breath and wishing on a star, we launch on Kickstarter.
Before building the final box, the funding from the campaign is essential to create the product we want and love.
We hope people will join the offline era with us.
Technical Development
We have already partnered with potential product developers who believe in the project and want to be a part of the journey. They all agree that it is time for a digital change.
So we are ready if you are.
Just us
We are Sandra and Lars.
We live 30 minutes north of Copenhagen with our three lovely girls Inge, Solvej, and Alice.
We are both born and raised on a small island in the Baltic Sea called Bornholm. We are both digital immigrants and remember our childhood without digital disturbance. And we miss those times. We have started Ertholm because we want to give our childhood experiences back to our children. Family dinners and vacations where everyone was present and aware.
Ertholmene - Even the smallest stone
In the easternmost part of Denmark - a short sailing trip from Bornholm - lies Ertholmene, a small group of rocky islands. Here are high ceilings, fresh air, peace, and quiet. The archipelago has even been named one of Denmark's most beautiful. Here, even the smallest stone is protected - just as leisure time should be, away from the stressful and online everyday life where emails and notifications are continually ticking in.
Ertholm is a haven in everyday life. Here you can choose when you want to be available.
Ertholm is a haven
in everyday life
It is impossible to reach complete silence in modern-day life
with everything happening around us.
At Ertholm we don't try to fight away the digital disturbance but our mission is to create stillness in our minds and when we are around people we love.
Ertholm is a haven in everyday life where we find calm within the storm.
Our mission is to help people who acknowledge the digital storm around us and who want to create a more present life.
The Focus Blog

